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German Discount Grocery Store LIDL Now Open in the USA

German Discount Grocery Store LIDL Now Open in the USA

While some American grocery stores are filing bankruptcy and closing for good, German grocery stores ALDI, and recently LIDL are trying to fill the void with their low-cost concepts. You can now get a “German Shopping Experience” before ever travelling to Germany! Several weeks ago we had our spotlight on ALDI, the German discount grocery store. Here is a link in case you missed it.

At the time of this article ALDI has over 1,600 stores in the United States and is still growing. Another German discounter named LIDL wants to be part of this too and is expected to open its first 150 stores by 2018 in the United States.

The first 9 LIDL stores in the United States opened a few days ago on June 15, 2017. Is one of them near you? Here they are:

North Carolina: Greenville, Kinston, Rocky Mount, Sanford, Winston-Salem
South Carolina: Greenville, Spartanburg
Virginia: Hampton, Virginia Beach

More stores are coming to Delaware, Georgia, Maryland, New Jersey and Pennsylvania in 2017 and 2018.

ALDI and LIDL are both considered “discount stores”, which only stock about 1,000 products on their shelves. This low inventory means, that you will only find one package of sliced Swiss cheese, but at a lower price point. About 90% of the products sold are their own brands, which enables these discount stores to sell items at a lower price point and pass the savings on to the consumer. Also, a lot of the products are pushed into the store on pallets, which saves time compared to setting them on shelves and, again, saves the discount stores money by having less staff.

For more reading on LIDL coming to the United States, read the story by Nandita Bose for Reuters, "Germany's Lidl to price groceries up to 50 percent below U.S. rivals," or visit LIDL'S Home page.

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My 5 Favorite German Cakes and Pies

My 5 Favorite German Cakes & Pies, from left, Donauwelle, Mandarinenkuchen, Bienenstich, Gedeckter Apfelkuchen and Pflaumenkuchen

Our local grocery store in Florida sells “German Chocolate Cake” and when I moved to the United States years ago, a coworker told me to try it. You should have seen my face after the first bite. I expected rich layers of chocolate and what I got was a mouthful of chocolate cake with a pecan-coconut filling. Coconut in a German cake!? We do not have a tropical climate with coconuts growing on our trees. Obviously, this was the first and last time I ever bought this cake.

I want to introduce you to my favorite German cakes and pies. Since this is my personal list, the most-well known Black Forest Cake did not make the cut. It is a good cake, no doubt, but the 5 cakes and pies below beat the Black Forest Cake easily, at least in my opinion.

The Donauwelle cake is named after the German river Danube, which originates near the Black Forest. Welle means wave and is very fitting, since the marbled cake does have wavy patterns. Embedded in the marbled cake are tart cherries, topped by buttercream and a chocolate frosting, that also has a wave structure to it. The tart cherries in the Donauwelle go great with the chocolate frosting and I love it when the cake is chilled and the buttercream is cold and refreshing.

Another refreshing cake is the tangerine cake, made with a short pastry bottom, topped with a curd cheese mixture and garnished with tangerines. Besides the curd cheese mixture, I have also had this cake with a sour cream and also a cream cheese filling. No matter which way, this cake will melt in your mouth and the sweet tangerines go great with the tart cream filling.

Literally translated this cake is called bee sting cake and it is filled with delicious vanilla cream, finished with an almond & honey layer on top. While absolutely yummy, it can be a bit intimidating to eat this cake on a first date, because the cream filling will ooze out of all sides, when you try to cut through the crispy top layer.

Gedeckter Apfelkuchen
This is an apple cake variation with a classic shortcrust top layer, translated to covered apple cake and, to me, most reminiscent to the classic American apple pie. The German version has a perfect balance of sweetness and acidity from the apples, certainly much less sweet than its American counterpart.

The last one in this list and I saved the best for last. This plum cake is my absolute favorite and widely available July through October during plum season. The yeast dough hold the plums in place, all you have to do is top it with some fresh whipped cream and it is heaven on a plate.

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My Five Favorite German Sausages

Whenever I travel to Germany and have the chance to eat German sausages, I take that chance. Sausages have a long tradition and today about 1,500 sausage varieties are produced in Germany. The German newspaper Die Zeit posted a great picture several years ago, showing an abundance of regional sausage varieties. Quite overwhelming, but I am here to help and guide you to the best German sausages, at least the ones I enjoy the most.

Bockwurst Photo by: Flickr User pure man meat

#1. Bockwurst
The Bockwurst originated in Berlin, but is known all over Germany nowadays. The inventors were the Berlin innkeeper Robert Scholtz and his butcher, Benjamin Löwenthal. Back in 1889, Robert Scholz served bock beer (stronger, malty taste beer) together with a coarse crackling sausage, consisting only of veal and beef. The pairing with the bock beer gave the Bockwurst its name. Today, you can find Bockwurst at many pubs, served with mustard and a bread roll (pictured above). Also, it is served warm, either out of a pot with hot water or heated in a microwave. I prefer the water method, just make sure not to boil them, otherwise they will crack.

Frankfurter Würstchen Photo by: Jessica Spengler Flickr User wordridden

#2. Frankfurter Würstchen
Frankfurter sausages, often abbreviated to simply Frankfurter, can only be produced by butcher shops in the greater Frankfurt area and has an actual trademark dispute dating back to 1929. A butcher in Berlin, who made and sold “Frankfurter Würstchen”, was sued by 13 butchers in Frankfurt and lost the lawsuit. If you are in the Frankfurt area, these sausages are a must. Very mild, go great with ketchup or mustard and most comparable to an American “hot dog” sausage. By the way: their close twin brother, the Wiener Würstchen, is made with pork and beef, while Frankfurters are made exclusively from pork.

#3. Frankfurter Rindswurst
And while we talk about my former homeland, we have to talk about the Frankfurter Rindswurst, also. This sausage was and still is produced by the well-known butcher shop of Gref-Völsing in Frankfurt.

Dieses Foto von Gref-Völsings Rindswurst wurde von TripAdvisor zur Verfügung gestellt

The shop of Karl Gref and his wife Wilhelmine Völsing first opened on January 18, 1894. Back then, in order to win over jewish customers, Gref-Völsing offered 100% beef (German word is Rind) sausages, which corresponds with the Jewish food laws and can be eaten as kosher. The Frankfurter Rindswurst is usually heated in a pot with hot water, or occasionally grilled. My favorite way to eat them is cut up in thick lentil soup, the way my grandmother used to prepare them.

Weisswurst Photo by Flickr User cyclonebill

#4. Weisswurst
The name Weisswurst translates to white sausage and is most common in the Bavarian state capital Munich, but also in other parts of Bavaria. According to legend, the Weisswurst was created by the innkeeper Joseph Moser on February 22, 1857, when he wanted to produce veal sausages, but realized that he ran out of veal casings. Since his guests had already ordered the first sausages, he quickly filled the veal meat into thicker swine casing. Instead of roasting them, he heated them in hot water, fearing that the casings would burst when roasted. The guests loved the new preparation method, especially since the Weisswurst had to be made fresh every morning, due to the lack of refrigerators or freezers. And even though we have all the cooling and preservation methods known to mankind today, the Weisswurst is traditionally still eaten before the clock strikes noon. Old habits die hard. Try yours with a pretzel, sweet mustard and a beer.

Bratwurst Photo by Flickr User cyclonebill

#5. Bratwurst
The bratwurst is the most iconic and well known German sausage, often sold as “brats” in the United States. You will find the Bratwurst sold during German summer festivals, as well as on Christmas markets in the wintertime. The name Bratwurst derives from the German word Brät, which translates to finely chopped meat with the main ingredient being pork. Traditionally Bratwurst is grilled over a wood fire or electric grills, giving it nice marks on the outside and making it the perfect to-go food in a bread roll or with some curry ketchup on top. This would also be my favorite kind of Bratwurst, called Currywurst. We already wrote about it here.

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Photo Credits
Shared Through https://creativecommons.org/licenses/by-sa/2.0/
#1: Bockwurst Photo by: Flickr User pure man meat
#2: Frankfurter Würstchen Photo by: Jessica Spengler Flickr User wordridden
#3: Frankfurter Rindswurst from Gref-Völsing in Frankfurt Photo via Trip Advisor

#4: Weisswurst & #5 Bratwurst Photos by Flickr User cyclonebill

The History of ALDI, the German Discount Store

The success story of ALDI started in the spring of 1913, when the baker Karl Albrecht, together with his wife Anna, opened “Albrecht” in Essen, Germany. At that time, self-service was still quite unusual and all customers were personally served by the store clerks. This is what the first storefront looked like:

The Mom and Pop Store 'Albrecht' in the German city of Essen in 1913 | Photo courtesy of Lebensmittel Zeitung.

After WWII, their sons Karl and Theo took over the store in 1945 and and expanded their family business into 100 branch stores by 1955 and over 300 by 1960. The ALDI brothers Karl and Theo are considered the inventors of the discount supermarket system in Germany and were among the richest people in the world, each valued at just under 20 billion dollars by Forbes magazine. However, both valued their privacy and declined most interviews, hence there are very few photos of the two brothers. Theo Albrecht died in 2010 due to a severe fall, and Karl passed away in 2014. Here is one of the few photos, from WirtschaftsWoche's archive:

A rare photo of Theo and Karl Albrecht from Wirtschafts Woche's archive

A Disagreement About Cigarettes
The growth of the Albrecht store empire went well until 1960, when the brothers divided the company into two geographical areas in Germany: ALDI North and ALDI South. Apparently they had a clash of opinions regarding the sale of cigarettes. The northern branches were taken over by Theo, who was the one that wanted to sell cigarettes and and the southern branches were managed by Karl Albrecht (ALDI South sells cigarettes only since 2003).

Map of Aldi North and Aldi South Territories

Times are Changing
Also in the early 1960’s, Germans started to discover supermarkets how we know them today, where you can walk in, grab what you need, pay and leave. The small service stores like the ones from the Albrecht brothers saw a decline in sales and the brothers decided in 1961 to open their own chain of supermarkets. They chose the name ALDI (ALbrecht DIscount) for their new supermarket-style stores. Their concept for their new stores was a bit different than the one of a traditional supermarket. The ALDI stores offered no duplicates of food, so for example there was only one type of orange instead of several kinds to choose from. The basic idea is to only have products in the assortment which have a high turnover rate, about 700 items per store.

ALDI is focused on staple food items and did not issue price tags on each item until the early 1990s. I still remember being at ALDI with my mother and the cashiers would manually enter each price for each item with the prices they had memorized. If they were not sure, they would ask the next cashier over, who would then yell back with the exact price. The ALDI brothers also negotiated products with well-known manufacturers, which were produced under a different name specially for ALDI. As a result, these products were not subject to price constraints and advertising costs, enabling ALDI stores to sell them favorably.

First aisle of an Aldi North in Dortmund, Germany | Photo by Kira Nerys

ALDI Today
To this day ALDI stores are rather simple when it comes to decoration and advertisements. Most items are sold directly out of the manufacturers shipping carton and all shelves carry the same orange price sticker. All employees are cross-trained to be at the cash register or re-stock items that are running low. This omission of “traditional” supermarket retail features brought the ALDI supermarkets great cost advantages over the years, at the same time enabling consumers great price advantages. Until the 1980s, ALDI had the image of a “poor people's” supermarket. Their products were regarded as qualitatively sufficient, but without prestige. Even today, poor populations are an important target group for ALDI, however many of the products marketed by ALDI have very good test results in German Consumer Reports magazines.

An important image change for ALDI came during the 1990’s, when they started their short-term weekly offers, usually as part of a theme week, for example handyman items with an assortment power drills, saws and work boots. During my high school years and the rise of personal computers, ALDI even offered the first "ALDI PC" around Christmas 1995, right when the internet started taking off and everybody got an AOL CD in the mail every other week. It was a well-equipped machine, that sold out in the first hours of the sale, based on its fair price and the fact that the German computer market was unsaturated with computers. This is a picture of the first PC’s being sold by ALDI, photo courtesy of Lebensmittel Zeitung:

ALDI PC being sold | Photo courtesy of Lebensmittel Zeitung.

2 Tips When Shopping at ALDI
Two things to keep in mind before you visit ALDI for your first time either in Germany or in the States: Customers are expected to bring their own bags from home to transport their groceries, otherwise they can purchase bags at the store for a small fee. That way ALDI cuts down on the use of plastic bags, which is good for the environment and good for their expenses.

Secondly, expect to pay a deposit if you want to use a shopping cart. Another way ALDI saves, is that customers pay a 1 Euro deposit to use a shopping cart at ALDI. "The shopping cart rental system is one of many ALDI efficiencies that enable us to keep our prices so low," the company informs on its website. "By not having to hire someone to police the shopping carts, we are able to pass the savings onto our customers." In the USA the deposit is typically a quarter.

You can see their current sales ad here.

Have you been to an ALDI store already? What do you think about them? Let us know in the comments.

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Thank you For Reading! Denise & Sebastian | Photo by Irene Fiedler